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Background

EukaPay is a crypto payments startup unlocking 300+ million crypto consumers by allowing businesses to accept crypto at point of sale and get paid in dollars. As Product Designer, I prototyped for web and mobile apps.

My Project

I spearheaded the design of EukaPay Maps, a merchant directory showcasing businesses across Canada that accept crypto. My goal was to improve discoverability of merchants and create a effortless browsing experience for consumers.

Project Type

Product Rollout

Tools

Figma

Role

Product Designer

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Increasing the discoverability of merchants that accept crypto

01 / Problem

Finding merchants that accept crypto is inefficient

A growing crypto consumer market calls for accessible browsing of places to spend crypto. My team spoke to EukaPay customers and based on their feedback, we uncovered the following pain points:

3 Main User Pain Points

Inefficient Searching

Researching and looking up merchants that accept crypto takes a long time

Locating and Obtaining Merchant Info

Process of finding merchant location details and business info is not streamlined

Lack of Customization

The merchant browsing experience is not customizable based on user's preferences

02 / Solution

EukaPay Maps Merchant Directory

As the project leader, I met with the product manager and developers to define goals for MVP and identify how to integrate the merchant directory into current products. 

THE SCOPE FOR MVP

  1. Create map product to display merchants geographically
     

  2. Add merchant category filters
     

  3. Include list and grid view options
     

  4. Integrate merchant directory into EukaPay's website and consumer app

Goals

Business Impact

  • Increase discoverability of merchants partnered with EukaPay

  • Attract more merchants to accept crypto at POS with EukaPay

User Impact

  • Less time spent searching for merchants

  • Easy and informative browsing experience

Mobile User Flow

Mobile Maps (2).png
Mobile Maps - Categories (4).png

STEP 1

User toggles to EukaPay Maps from eukapay.com or mobile app

STEP 2

User slides up categories modal to select filters

Mobile Maps - Categories (5).png
Mobile Maps (3).png
Mobile Maps - Business Modal (1).png

STEP 3

User selects filter(s) and modal indicates a selection has been made

STEP 4

User slides down modal upon satisfaction with filter selection

STEP 5

User selects pin to view more details about the location

My design work at EukaPay is password protected.

Learnings

Feedback is fuel & should be frequent
It is important to update my team on my design decisions so we can bounce off new ideas together. Frequent feedback ensures we are on the same page and allows me to constantly improve.​

Desktop -> Mobile

It is not reasonable to expect all design features on desktop to translate well on mobile! I enjoyed ideating design elements catered to only mobile screens.

Impact

My designs have been since 100% shipped and EukaPay Maps is continuously growing with more merchants accepting crypto with EukaPay each month. EukaPay is able to use EukaPay Maps as a sales tool by showcasing current merchant partners in a visually engaging and interactive way.

Sharing is caring (and necessary)
As a perfectionist at heart, I like to share my best work at completion, but I have learned to be comfortable with sharing my design work at all stages.

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